On October 18, the Quito Auto Show was opened in grandeur at Cemexpo – the equatorial monument in Ecuador. As GWM’s dealer in Ecuador, Ambacar brought Haval and GWM brands to attend the auto show independently and exhibited Haval H1, H2, H5, H6 sports edition and the H9 as well as the GWM pickup range. It also took this opportunity to release the brand-new Haval H6 and showcase this popular model.
During the launch ceremony, Mr Pietro, General Manager of Ambacar introduced the brand-new Haval H6. The brand-new Haval H6 continues the tremendous presence and power of Haval brand. Due to its unique and all new aesthetic design, technological advances and intelligent configurations, newly designed “armour safety system” and the luxuriously comfortable “fluid texture” cabin, the H6 completely surpasses its rivals in the same class.
Built on a brand-new platform, the all new Haval H6 integrates upgraded power, safety, design and technology. This new-generation Haval H6 adopts the very latest powertrain in the form of 2.0 GDIT or 1.3GDI direct injection derivatives together with a seven speed DCT wet dual clutch creating a successful combination of power output and fuel economy and it was equipped with an advanced suspension system creating superior handling performance on the high altitude and mountainous roads.
In terms of active and passive safety protection the brand-new Haval H6 sports an all new system dubbed the “Armor safety system” giving the occupants a superior level of safety and over all peace of mind. It employs unique safety technology in three dimensions, namely “passenger, pedestrians and car”, to achieve comprehensive protection. The body is made by laser welding technology, with 65% high-strength steel to largely mitigate the damage to car and passengers in the event of an accident.
During the presale period before the official launch in Ecuador, the brand-new Haval H6 had reported a sales volume of 36 units sold in September alone, indicative of the fact that the new Haval H6 has already gained the respect and faith among the local customers as well as in the market place. Strengthening and compounding the already formidable reputation that the Haval brand holds since the brand was launched in Ecuador.
Ecuador is the fourth country outside of China and the first country in the Americas in which the brand-new Haval H6 has been launched, an important milestone for the overseas market layout of Haval. The local dealer wisely viewed the Auto Show as a good chance to further practice the core globalization strategy of GWM, continuing to expand the American market and develop Haval as the most reliable Chinese car brand in Ecuador.
CREDIT: HAVAL MOTORS GLOBAL PUBLIC RELATIONS TEAM
HAVAL MOTORS SOUTH AFRICA PUBLIC RELATIONS AND MARKETING TEAM
CMH Haval Littlefalls
GWM showcases an all new GWM Pickup Truck
With clear intentions of being a global LCV leader.
On September 28th, GWM Pickup Truck announced China’s leading LCV brand’s determination to reach its goal of being in the top three LCV brands in the world. At the launch event, Great Wall Motors announced its vision of being “China’s No. 1 pickup brand, building No. 1 choice for Chinese consumers, and finally making GWM one of the world’s top three pickup brands”. To do this, GWM released the “Six-Star Strategy” to ramp up their efforts in upgrading the brand and open a new era for GWM Pickup Truck. Steed 7, a brand-new premium high-end pickup model, also made an appearance at the launch.
Pickup, was announced as the next big thing following SUV at this strategy conference, GWM Pickup Truck, as the segment leader, interpreted the development trend of pickup in China and the world, showing its vision for the future and their strong sense of responsibility to the segment.
Globally, pickup has always been one of the most popular and largest sales segments and the most active base for a car loving culture. However, sales volumes of pickup vehicles in China only account for about 1.3% of the total market due to policy restrictions. With the deregulation of the policy and more encouraging circumstances, the Chinese domestic pickup market is bound to release its huge potential. The market potential, consumer demands and deregulation are accelerating a turning point in the industry. It is no doubt a significant strategic opportunity for GWM Pickup Truck whose track record boasts multiple industrial milestones with their stand out achievement being “No. 1 selling pickup for 20 consecutive years”.
The Vice President of GWM and General Manager of the sales company, Li Ruifeng said, “From now, GWM Pickup Truck will officially become an independent sub-brand to support GWM’s specialized brand matrix together with HAVAL, WEY and ORA. In the next 3 years,
GWM Pickup Truck will launch “5+N” key products to firstly step into the Pickup 3.0 and 4.0 eras, which is characterized by utilization, connectivity, electrification, customization and intelligence, constructing a ‘5-pillar New Ecology’ for pickups. Meanwhile, GWM Pickup
Truck will focus on exploring the international market through more localized measures, so as to realize globally engineered, globally manufactured and globally shared products.”
GWM Pickup Truck will explore its limitless value as a “Vehicle for life and all-purpose vehicle for family” to the full extent and to develop the “pickup+” concept and distinctive “Chinese pickup culture”. It will assist in developing China’s first vehicle for livelihood as well as be China’s first pickup brand to comprehensively lead from trend to strategy and make itself one of the world’s top three pickup brands.
Promoting the brand to lead the way, the “Six-Star Strategy” couldn’t arrive at a more perfect time as for the long-term vision and goal of “China’s No. 1 and one of the world top three pickup brands”. GWM Pickup Truck has adapted and upgraded its strategy and launched the “Six-star Strategy” aiming at leading the industry in 6 aspects like production, product planning, dealer network, customer service, marketing and overseas exploration.
Strategy I: South+north layout. In terms of manufacturing, GWM Pickup Truck will continue to optimize the Baoding Plant as a production base and speed up the construction of the new plant in Chongqing Yongchuan to form a production layout running through the north and the south of China. A flexible production line with advanced technology is deployed in Chongqing Plant which will become a model plant practicing a concept of green and environmentally friendly operations. Strategy II: Leading products. Currently, pickup is in the transitory stage from 2.0 era to 3.0 era. In the next 3 years, GWM Pickup Truck will launch “5+N” brand-new products and take the
lead in entering the pickup 3.0 era featuring “multifunction, electrification, connectivity and customization”. During this same period, GWM’s R&D work related to pickup of 4.0 era and 5.0 era will steadily progress in parallel to these efforts. Strategy III: Peace of mind service. GWM Pickup Truck has optimized its services in peace of mind selection, peace of mind purchase, peace of mind ownership and peace of mind driving, covering the entire lifecycle from car selection to utilization. Strategy IV: “5+e” channel. Based on the channel exploration on new consumption and new transaction form, GWM Pickup Truck has suggested creating online and offline car purchase channels and build a “5+e” sales channel to provide a convenient way of purchasing a vehicle for customers.
Strategy V: Diversified marketing. Considering the customer’s demand for diversification and multifunction, GWM Pickup Truck will offer customized products and corresponding sales service modes according to the needs of different customers. Strategy VI: 1-6-4 Overseas strategy. “1” refers to one goal – continuing to strengthen its leading position as China’s pickup brand overseas; “6” refers to its planning structure in 6 key overseas markets that will continue to consolidate its market positions in Australia, South America, Middle East and Southern Africa, as well as exploring markets in South Asia, and North Africa whilst improving the comprehensive layout in the overseas market, becoming the pioneer among Chinese brands in “The Belt and Road Initiative”; “4” means 4 leading aspects, i.e. leading product, leading sales, leading brand and leading service. Steed 7 is another major model mainly targeting the middle and high-end markets, with the core customers being multi-purpose pickup truck users. With fashionable styling, interior and latest technology and features, benchmarking security and class leading quality, Steed 7 is poised to be the most competitive model in the current target market.
As the first model after the launch of the distribution of “5+N” products and the new strategy of GWM Pickup Truck, Steed 7 shows the future development direction of GWM Pickup Truck. By focusing on the 5-pillar new ecology of pickup truck, Steed 7 has many “black technologies” and brand-new upgraded configurations with super-powerful product strength. It is the most epitomized model of GWM Pickup Truck at present.
eanwhile, in order to continue and show the quality and strength of the 20-year top seller, GWM Pickup Truck has built the flagship special edition of Steed 7, with exclusive sky-blue body colour, special logo and flagship mark. It is reported that Steed 7 and the special edition will be officially released within this year.
Moreover, GWM Pickup Truck has been awarded the certificate of “The Most Influential Brand of Independent Automobile Products during the 40-year Reform and Opening-up” by China Auto Brand Research Centre. The new logo of GWM Pickup Truck was also launched at the conference. Under the guidance of the new strategy GWM Pickup Truck will keep being at the forefront of new developments and global markets.
Since the birth of GWM Pickup Truck, its domestic sales have been No. 1 for 20 consecutive years, claiming 33% of the total domestic market share. GWM pickups have been exported to more than 100 countries all over the world. It is also the only pickup truck brand, with annual sales exceeding 100,000 and amount of sales exceeding 10 billion…… There is no doubt that GWM Pickup Truck, which has created many legends in the industry, is the market leader of China’s pickup trucks! The brand promises to carry forward its position of strength and remain as China’s leading LCV brand. With the continuous advancement of new strategies, GWM will soar to even greater heights in the future!
Credit: Great Wall Motors Global Public Relations Team.
Haval Motors South Africa
Press release
Haval Motors welcomes Phil Simmons: New Design Director and VP
Phil Simmons has been appointed the new Design Director and VP of Haval, in this position, he will be leading the design studio in Baoding, where Haval headquarters are located, as well as the advanced design studio in Shanghai.
The main tasks of the new leader are to build a world-class design team and create the unique design of all Haval models, which aims to strengthen the brand’s position in the SUV segment on the world stage.
Phil Simmons, who was born in England, has been working in the field of automotive design for more than 29 years. Prior to his collaboration with Haval, he served as Studio Director for Land Rover Exterior Design. Under his leadership, such models were created: 2018 Range Rover and Range Rover Sport, 2017 Range Rover Velar and 2016 Range Rover Evoque, Discovery and Discovery Sport. Phil Simmons also led the design team that developed the interior and exterior of earlier models – 2014 Range Rover Sport and 2013 Range Rover.
From 1999 to 2007, Phil Simmons worked in various divisions of Ford, where he was responsible for the design of cars such as the 2009 Ford Fiesta, 2005 Ford Fusion, Mercury Milan and Lincoln MKZ.
He started his earlier career in the UK and worked on various projects, including the 2003 Range Rover exterior and 2002 BMW Mini interior
A New Dawn: Opening of CMH Haval Little Falls
After the long-anticipated wait, we have finally opened our doors as CMH Haval Little Falls. We have now joined this fantastic brand with its brilliant offering and value for money range of vehicles. The process was a gruelling three months of preparations between the OEM (head office) and the franchise to ensure that our bid to be allocated rights was successful.
With this new development we were able to diversify our offering between passenger and commercial vehicles with the addition of Havel’s parent company Great Wall Motors. The offering on the commercial and industrial under the GWM banner are the enigmatic steed single cab and double cab offerings which start at R117 490 for the base model single-cab Steed 5 Workhorse facelift, this is a 2.0 litre bakkie with sufficient loading capacity and dimensions which make it the go-to vehicle in any fleet setup.
Also available are the Steed 5 2.2 MPi workhorse single cab, Steed 5E 2.4 SX double cab and the Steed 5E 2.4 Xscape Double cab. These vehicles are incredible as part of a growing fleet option or small business looking forward to stretching their wallets and optimising budget on vehicle spend both in driveability and maintenance. Our parts and service department are ready and on hand to assist with all your GWM or Haval needs, our highly professional team with technical expertise and premium service delivery are waiting to serve you.
With the launch of Haval in the Little Falls suburb of Roodepoort our offering ranges from the GWM M4 and Haval H1 crossover vehicles. With the diminutive size of the exterior it has a surprisingly spacious interior and an amazing 5 speed manual transmission which makes it a fantastic daily driver for anybody looking to downsize or first-time buyers. With a 1.5 l VVT engine it is surely responsive in its shifting timing and ratios to ensure you don’t get dreadful lag when changing gears.
On offer is the magnificent and fast selling Haval H2 compact SUV which is available in the H2 1.5t Luxury auto and the H2 1.5T City auto in a range of single- and two-tone options, both inside and out. Standard on all Haval models, the H2 wears a broad U-shaped grille, flanked by LED- framed headlights, a pair of deep fog-light bezels and a second set of LED lamps. A tapered roofline, chrome-wrapped windows and high-set character line define the H2’s character.
Next on the list of SUV class vehicles is the Haval H6 available in City and Premium options and the H6 Coupe also available in 3 options, namely the City, Premium and Luxury options. Of course, the Luxury trim taking it to greater heights along with full specifications and additional safety features such as all-around airbags.